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Sometimes, the subcategory pages are considered the backbone of SEO tactics. For examples, topics like how to clean your shoes, the colour trend of shoes in 2021. Those keywords are non-commercial, users do not have intention to buy any shoes, but they only want to gather information. Google allocates different crawler budget for different website. Apparently, Google would give more crawler budget for websites which have high DA and long running history.
Each different category is cousin of another category, we can use the internal link to build up the parallel relationship between each category, but we shall make the internal link with logic mind. The navigation facet is always placed on the left side of category. When the category has lots of option or subcategory, we can list the navigation facet to assist the user to find the product faster and accurate. I have to say neither solely image or text will provide the best experience to user. The image would catch users quickly, 0.5-1 second, however the text would explain the whole story more clearly and logically.
Originally WordPress started as a content management system for bloggers, but it has now evolved into a complete solution for web design and development, including eCommerce web development. We choose WordPress as our preferred web design platform of choice because of its ability to design customisable, mobile responsive websites that are SEO-friendly. We have been working with Peter, Renee and Kerry at Digital Surfer for over a year now and it has been a great addition to our business. We reached out to them to help us design a new website and that’s when they really got us to understand the importance of SEO and what it can do for Time Home Loans. Through their efforts we are regularly the first at the top of any Google search and from that we are now receiving more and more leads direct from Google searches which frequently turn into real business.
This address is nothing but your web hosting i.e. the space you have rented on the internet to store and showcase your business’s projects, deliverables and content. Our focus is on designing stunning, professional, and optimised websites to help you meet your business goals and succeed online. If you’ve envisioned to be the foremost choice for your clients- it’s time to make a decision. We are curious to know about your goals, and venture into helping you to achieve those, using the digital space. So let’s get in touch and build a stunning website for you.
The user would have less chance to click the internal link from the bottom of article or buried internal link. But one thing we need to keep in mind is, the effect of PA transfer decreases as it passes down pages. Also, the page would receive different PA through internal links. Generally speaking, if we build up an internal link at the beginning of page, that means the receiver page would get high PA contribution.
Categories inherit the home page’s DNA but in a more specific way. As we discuss the silo earlier, each category can be a silo, the silos reflect the website character. The other type of keywords can also be considered as long tail keywords- non-commercial keywords. When you set up the website architecture and site map, one thing we shall keep in mind which is the website hierarchy.
Whilst the footer shall not blindly contain repeated keywords from the website navigation menu, we can create group of keywords phase to supplement the navigation menu on the top of website. The keywords density reflects the website character from Google bot’s perspective. However, we shall not abusively overuse the head keywords. Overusing head keywords is an old school way, Google won’t give a good rank if we stuffed the head keywords blindly on home page. The breadcrumb can be considered as default website structure and skeleton.
From the Google bot’s perspective, we shall solve the thin content issue on our home page. Indeed, we shall avoid thin content on all of our pages if we have enough budget to create content on all category and production pages. But the home page’s thin content problem must be solved with the highest priority. If we want to rank the niche keywords via anchor text, please make the internal link at the very beginning. According google guidelines, the Google bot tend to only crawl the first 10,000 pixel, that means Google might not scan our internal link if the anchor text is located at far bottom of the page. It is easy to be understood by both the Google bot and also users.
Glad to have a plan in place now for my local pest control business. I eould highly recommend calling kerry or pete and having a chat. We recently worked with Digital Surfer on some website upgrades and highly recommend their services.
Super happy with these guys and love that they make everything easy. Engine Scout have been amazing with helping me to grow my ecommerce business. I needed their help increasing my stores visibility online and since 小红书 working with them, my store sales have easily doubled over the past 12 months and its growing bigger every month. We build creative, modern websites and we love to work with clients across different industries.